BUDX - Budweiser's culture and music platform built to drive brand equity and establish a lifestyle brand to an influential urban audience. To authentically tell the story of BUDX, Mixmag built a year long global event series and a fully integrated content and media campaign. 

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• Client management via weekly check-ins and reporting 

• Consulted the production of 3 x 3-day events

• Booked and managed 40+ artists/talent

• Produced 40+ livestreams of DJ sets and performances

• Managed a fully integrated editorial, social and media campaign

• Produced a 5-part documentary series ​

• Supervised a media budget of $30k+ per event, buying from publishers and media partners, while overseeing ad spends on Mixmag social channels. 

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Explore BUDX streams and panels here​. 

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Watch the BUDX Vietnam wrap video below.

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