BUDX (Budweiser)
BUDX - Budweiser's culture and music platform built to drive brand equity and establish a lifestyle brand to an influential urban audience. To authentically tell the story of BUDX, Mixmag built a year long global event series and a fully integrated content and media campaign.
Budweiser Global
BUDX 2019
France
Nigeria
Vietnam
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Client management for Budweiser
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Produced a 5-part documentary series
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Worked with local production companies to host 3-day events
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Booked and managed 40+ artists/talent
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Produced 40+ livestreams of DJ sets and performances
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Managed a fully integrated editorial, social and media campaign
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Supervised a media budget of $30k+ per event, buying from publishers and media partners, while overseeing ad spends on Mixmag social channels.
Explore BUDX streams and panels here.
Watch the BUDX Vietnam wrap video below.
